Ulman Cancer Fund Refreshes Name and Brand
November 14, 2018, Baltimore, MD – The Ulman Cancer Fund for Young Adults, a nonprofit organization that serves adolescents and young adults diagnosed with cancer and their loved ones, is changing its name and look after 21 years of service to the greater Maryland area and across the nation.
Starting on Wednesday, November 14, at 8 AM, The Ulman Cancer Fund for Young Adults will be called the Ulman Foundation.
In 1997, The Ulman Cancer Fund for Young Adults began by providing direct support to young adults diagnosed with cancer.
Since inception, the organization has expanded programs and services across the country in an effort to fill the void in adolescent and young adult cancer care.
Ulman Foundation President & CEO, Brock Yetso, explains,
“Our decision to simplify our name to Ulman Foundation was because of the organization’s values, vision, and philosophy, which has been consistent over the past two decades and started with our founders. Not to mention, our community identifies us as simply, Ulman. We felt the brand deserved an upgrade to represent the energy, youth, and optimism we see every day in our community. This brand refresh gives us the opportunity to start the next chapter of the organization and carry the torch for young adults for the next 20 years.”
Ulman Foundation will be celebrating the new name and look throughout the upcoming weeks as they prepare to open Ulman House in East Baltimore.
Ulman House will be a home away from home for young adult cancer patients traveling to Baltimore for treatment.
Community members will notice new signage, updated social media accounts, and a new website as part of the unveiling of the new look.
There will not be any interruption of services provided to the community.
Many Ulman programs will also have new logos, linking them all to the new name and parent brand.
Ulman Foundation Founder, Doug Ulman, commented, “When our family created this organization 21 years ago, we set out with a vision that still holds true today – to ensure no young adult faced cancer alone. Our name and brand are an extension of our community.”
Ulman founded the organization with his family after he was diagnosed with cancer in college in 1996. Doug is a three-time cancer survivor and continues to serve on the organizations’ Board of Directors.
“I never imagined this organization would become the oldest and largest non-profit organization in the country solely focused on young cancer patients and families” Ulman comments. “Having this unique opportunity to share a new name and look, over two decades into our work, speaks to the strength, resiliency, energy, and authenticity our community brings to important work today and for many more days ahead.”
Over the first 21 years as an organization, Ulman has:
Authored state and national white papers that have served as the roadmap for much of the young adult cancer advocacy work;
Directly supported more than 8,031 young adults and their loved ones affected by cancer;
Awarded 501 higher education scholarships totaling over to students in all 50 states;
Distributed over 10,000 copies of it NO WAY! cancer resource guide;
Raised over $25 million to provide direct services;
Led Adolescent & Young Adult Navigation programs in the world’s best hospitals;
Empowered advocates to log hundreds of thousands of miles to raise awareness for the young adult cancer movement.